Wednesday, November 30, 2005

Breast Cancer & Russian Dolls

Category: Public Service
Agency: Ogilvy & Mather
Client: Unknown
Headline: Breast Cancer can be hereditary.
Country: India

A totally new spin on Russian Dolls for a direct mailer done by Ogilvy & Mather. Normally Russian Dolls are considered advertising cliches because they are used to depict a lot of features in one product or to show the small size of a product or to show decrease in the value of something. This is a feature that has been used too many times. I like the fact that somebody has tried to do something fresh and interesting with the same Russian Doll.

5 comments:

monica said...

i believe that i have seen the same ad for planned parenthood- instead of a paper disclaimer at the end, there was a packet of birth control pills.
i hear what you are saying about the russian dolls- if done well though, it can be brilliant.

Thomas Jay Cubb said...

i believe these dolls are called matrushka dolls

Thinks Heyz said...

i bow down to this ad. They used the russian dolls to bring in the Hereditary point. that was brilliant.
Btw, Mr. David Ogilvy used to present to his top execs when he brought oen in these russian dolls, with a note in the smallest doll, to see how curious the guy is. u knew this one, didn't u?

Anonymous said...

This is from McCann Erickson Dubai my friend not Ogilvy.

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