Category: Public Service
Agency: Ogilvy & Mather
Headline: Breast Cancer can be hereditary.
A totally new spin on Russian Dolls for a direct mailer done by Ogilvy & Mather. Normally Russian Dolls are considered advertising cliches because they are used to depict a lot of features in one product or to show the small size of a product or to show decrease in the value of something. This is a feature that has been used too many times. I like the fact that somebody has tried to do something fresh and interesting with the same Russian Doll.