Tuesday, November 22, 2005

Slim, Slimmer, Slimmest!



This campaign for Sony Wega was done by Tonic Communications, Dubai. The first ad is a stunning idea but I feel the second one is a little weak and quite cliched. I've seen the same idea for Titan Slim done by Ogilvy, Bangalore...But then co-incidence seems to be a universal parameter in global advertising today!

1 comment:

iuack said...

it was a LOVE AT 1ST SIGHT when i saw the "Straburst" ad.
2 thumbs up for Dubai!