Friday, January 06, 2006

Cool or Confusing??

Does anybody here get this. It's an ad for Walls Ice Creams but what is it saying. I don't really know.

8 comments:

Serge said...

It's like a joke: if you have to explain it, it is not a good joke, probably. Mind you: I don't think it's all that bad,though...

Kapil said...

it probably means there can't be anything more "cold" than a walls ice-cream. it's so cold that even if you eat it around that igloo you are still going to find the snow cold and hence those beach wear clothes around there.

What say everyone?

Bravo said...

It's very simple: You see the North Pole, an iglo. These two things suggest eskimo's. Eskimo's live in iglo's and find themseleves often on the North Pole. Did I mention it's very cold there. Look at all that white stuff. People tend to call that snow. It's so cold that water changes into crystal. This results visually in snow or ice. Ok, now that you understand this let's move on to the point of this ad. You see our eskimo friend has hung up his clothes to dry. Now pay attention, if it's this cold you would presume the eskimo would be wearing very thick and furry clothing. Thermo-regulating stuff, catch my drift? Okay. What do you see hanging to dry? We see examples of clothing one would wear at the beach when it's bloody warm. I hear you saying:" Wait a minute..." Don't worry. That's a good reaction. Now the plot thickens. Because if you move over the picture and take a look at the little sentence in the left upper corner you will read:" Summer inside". And you're going:"Ahaaaaaaa!" Very good. So, the ice-cream, which is a typical summer candy, has the power to make you feel all summer seasoned. Okay, now you got this far, you may try going to the toilet by your fuckin' self.

Anonymous said...

A very classical idea. Me no like.

Metlin said...

Nice ad - well thought out.

Adfucker said...

I think this is a great ad.
Simple, creative, straigth to the point.
And I agree with Bravo: do you need help to go to the toillet?
Just kidding....

I really like the ad..

Anonymous said...

Even after that lengthy explanation by Bravo, I still don't get it. Why are their clothes wet? Did they just go swimming?

Subin said...

To put it down very simply... what I understood from the ad is that the ice cream is so chill... that even bieng at the North Pole in an igloo would seem warmer... Therefore the eskimo using beach wear at the North Pole...
What do say guys...???