Monday, January 23, 2006

Rastogi's from be positive 24!

Me & my partner came up with this creative that was published a few days ago. It was done for a store that sells curtains and home furnishing in Chennai. I don't think the art is as great as we would have liked it to be but I guess the idea is still there. any feedabck from all you lovely critics out there? would you have done this ad any differently? I'd love to know!

7 comments:

S.Karthikeyan said...

I would love to see MAC in front of the closed transparent curtain that covers the window.

By the way in my view the new windows logo is ain't that popular so I do not know if will reach every body.

All said, it's a good campain.

S.Karthikeyan

Thinks Heyz said...

I like the idea. And with so many young couples who are making their new homes involved in the IT industry i think MS windows is safe, will reach. But yes, the art cud have been better; there is more window than curtain. So i am forced to ask, "Isn't this about curtains?" I feel the curtains got sidelined a bit. I like the idea though.

riddlemeister said...

good start sandeep. its ur own agency, its ur own baby, keep the faith.
about this ad, its eyecatching esp since its not a scam.
my suggetsion - maybe you do an interactive version, like a screensaver that comes up and fools the comp user. will work doubly hardif ur TG is upmarket.

koleslaw said...

The windows logo carries so much meaning that the ad seems to relate itself too closely to the product 'Microsoft Windows.' Maybe the curtains blanket a PC or a laptop instead- that way, the Windows is indirectly referenced. I could see this working as part of a series. It would be best to try and find other cases where there are windows sans curtains- inside a car, a skyscraper, etc.

Aditya Shah said...

Well hi Sandeep myself Aditya i am Abhishek's Cousin got to ur site as me too is advt freak.... Well congrats to both u and Abhi for be positive 24... and abt the rastogi's campain its a good one but wht i feel is jst make a series of campain using the first one

1000monkeys said...

Hi.. I'm Rathish.. I checked ur website.. its great... I'm very much interested in the work u do.. unfortunately, I don't have enough knowledge about photoshop or illustrator. I can do a little bit in it but not a pro. So.. if i have a better idea.. can i send it to u? how far will it be recognized?

Anonymous said...

it sucks, instead of blowing your own trumpet, try to do some sensible advertising. feeling sorry for rastogi. it is not enough to just "BE POSITIVE" you need to "BE CREATIVE" too.