Monday, January 23, 2006

Rejoice!


Superb effort from Leo Burnett, Bangkok. Extremely effective and tells me the message so intrestingly. Amazing!! Done by Sumak Chaudhary, an art director from Leo Burnett. The aim was "to innovatively highlight Rejoice Conditioners as the solution for tangled hair, this ambient piece was placed amongst the many utility cables strewn throughout Bangkok’s Central Business District." Great stuff.