Thursday, February 02, 2006


I remember the first time I saw the first Campaign Brief Campaign in a One Show Awards Annual and I was like, hey that's a fresh idea. It had never been done or tried before...
And then they did the same idea again (just executed it a little differently) and now they are back for the third time with the same idea executed a little more differently! I mean, move on. The idea ha become a stale one and no matter how differently you try and execute it, it is not going to matter!
Get an idea that pushes the same thought process forward or move along and get a whole new one. And by the way, this campaign is kinda ugh! and I still don't know if everybody gets the message at the end of the day.

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