Thursday, February 02, 2006

All Incoming Free!



This is an old campaign from Hutch done by Ogilvy, Mumbai and each time I see it, I remember the oohs and tha aahs that came during the time it was done (free incoming calls were a big thing then). Extremely simple idea with execution that is as simple and staright forward. Nice stuff.

2 comments:

Ankur said...

i think it is 2 complicated advt,,does not deliver the message straight and simple...

Thinks Heyz said...

I like this ad and I get it too. But i bet my mom won't and she's the one using Orange a lot more.