Tuesday, February 28, 2006

Lubricant by Durex




McCann Erickson, Italy comes up with this weird campaign for Durex. I don't know if there's something specific that I'm missing or I have a weak SQ (Sex Quotient) but I don't entirely get this campaign. Can somebody tell me if its just me or what?

11 comments:

Jeroen said...

Hmmm, discovered your site yesterday and damn yo've collected some nice stuff over here!! Checking it every day from now on!!

But about this campaign... enjoy the OTHER site... and you see all the backs of these objects. I think they mean... take it up the ass for one time!?

Anonymous said...

as rightly said by Jeroen...this ad tells that enjoy the backside (ass) smoothly with this lubricant....

MiGhT0R said...

wtf!!! Nice !!! :)

Anonymous said...

Yeah, it's saying you can enjoy anal sex. But this campaign should be for oral sex, because it SUCKS. Terrible borrowed interest visuals. Lazy work, if you ask me.

yaqui said...

yeah, don't try to overanalyse it. it's just that. enjoy the other side, smooth.

Thinks Heyz said...

the back of a fridge is somehow just not sexually exciting.

Anonymous said...

umm...enjoy the other side is surely as descriptive of Anal sex as anything else...what else would you need a gel lubricant for?

love your site.

Warm regards,

rayomandjpatell@hotmail.com

Lyle said...

Seems to me that this campaign is trying to sell more lubricant by encouraging people to enjoy more anal sex. Enjoy the BACK SIDE. No? Pretty bold, I'd say...Crazy Italians!

Anonymous said...

no a spectacular idea, but i find that there's a nice smile at the end of it. (no pun intended.)

terrence

dhanesh said...

anal sex i guess?

shruti.. said...

it talks about anal sex... posterior sides of TV, fridge have been displayed.

It's an interesting ad without any sexual images.