Thursday, March 30, 2006

Coffee Wars in New Zealand!

Draft New Zealand created this ambient campaign for an Aukland coffee cafe, a market segment we're told is filled with many independents alongside giants like Starbucks.
Draft created and placed branded trashcans throughout the city that looked like coffee cups including a stir stick. We're also told Starbucks wasn't too happy one was placed outside its own store and several Starbucks employees ripped all the branding off that particular can. Well, looks like ad-wars are alive and kicking in Kiwi Land. VIA


Antonia said...

AFAIK this campaign is created by Draft, New Zealand. The client is a local coffee shop.

cipher said...

Thank you antonia! I got that post completely wrong. It has been rectified. Cheers!