Monday, March 27, 2006

Deep Sleep Theory.



A press campaign by McCann Singapore for Deepsleep Sleeping Tablets. Nice Idea but I felt the execution could have even been better. And by the way, what's with logo's being so small that you hardly read them?? Are you trying to sell the product or what! Me is confused...

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Yonatan said...

I actually like the size of the logo and it's placement, but why would anyone who want to fall asleep drink red-bull or coffee!? it has no sense...