Friday, March 17, 2006

Does Anybody Get This?

This ad for GE from Sao Paulo, Brazil was done by Neogama BBH. I don't really understand what it's trying to say. Can somebody help? May be a perspective from Brazil might help! ;)

9 comments:

Dupont said...

So beautiful and perfect, it forces people to admire and respect it. "Pure design", as it says on the lower right corner.
...ahhhhm, right?

Laurent said...

Possibly, they are trying to say that the fridge is so beautiful and so clean that it is preferable to put the magnets elsewhere !!!

Andre said...

It means that you love your frigo so much you won´t put anything on it. Forced Add.

Andre said...

It means that you love your frigo so much you won´t put anything on it. Forced Add.

Anonymous said...

So beautiful you will want to flaunt it!

Not only the execution but the idea itself is too old
to impress my granny.

Anonymous said...

It might just as well be an ad made for ad contests. Alexandre Gama, from Neogama BBH, is known to do that very often.

Kapil said...

Very first thought.

Anonymous said...

It's too beautiful to clutter with magnets so they put the magnets elsewhere.

Anonymous said...

The fridge is designed so beautifully thats why u dont have to decorate it.