Thursday, March 09, 2006

JWT - WTF?

Advertising is supposed to be simple, effective and easy to understand by almost everybody who is a part of the target audience, right? Wrong! Look at this ad by JWT for its self promotion. Does anybody get it. If yes how easily. And all said and done, do you think it is a great ad? I don't. Anybody disagree?

6 comments:

Josef K said...

its about numbers. i got it because of the colors in the headline. the tenth letter in the alphabet is J, the twenty-third is W and the twentieth is T. The numbers below spells out "we do work that people like to spend time with" i think its clever, but not a great ad.

Neodawn said...

The Ad is quite arrogant, in the sense that it assumes people will spend about a minimum of few minutes to figure out the copy... (I stopped with figuring out the first word...)

caff said...

it's clever...but too clever for it's own good.

S.Karthikeyan said...

Very easy to decrypt!
But unfit for ad! May be they are influenced by Google's way of doing things

Sriharsh Mallela said...

who is going to put that much effort to decode? ... quite a waste of an ad

Jonas K. Sekamane said...

I'am not sure about this, but remmeber something about this ad, been a part of a JWT self promotion brochure.

If your a CEO chosing an agency, you would want to take the time, and be sure you select the right one. So if this ad was in brochure, i think it works good, and i think readers will take the time.