Wish you were here? It’s the slogan for a new computer game from Playstation II called “GETAWAY2/Black Monday” . For promoting this game in New Zealand, crime scene installations were set up in three cities. Auckland, Wellington and Christchurch. Radio ads and editorials on city channels gave clues to the whereabouts of the scenes.
Listeners who cracked the clues and were able to find the locations, were rewarded with a brand new PS2 console and a copy of the game. We so often talk of effective and hard hitting advertising. This one definetely shocked the daylights out of me. Superb work! VIA