How many movies have we seen where new borns are dumped into bins and left to find a way for themselves. Well, looks like its reality time!
To combat the problem that was rapidly increasing in Bankok, Ogilvy One installed these false garbage cans in regions next to the university of Bangkok, equipped with a device with a movement sensor. Each time a person passed by the cans, they emitted the sound of a child crying.
When opening the cover, the viewer found a message inviting them to know more about a contraceptive pill in the site of the Schering. The campaign caused controversy, spontaneous media coverage and lots of attention. VIA