Tuesday, April 25, 2006

SIC News Channel



A campaign for a news channel called sic by MSTF Partners. I don't understand the idea here except that little mosquito that seems to be going around. Can anybody help explaining what this means?? Or is there more to it? VIA

14 comments:

jungleraven said...

So simple! mosquito is the news agency's mike or camera receiving the secret talks between people.

Justino said...

I think it is playing off the phrase, "Fly on the Wall"

Anonymous said...

hey sandeep, the mosquito is the news channel

Kevin said...

Yea I have to agree with Justino. That's not a mosquito, it's a fly. It does represent SIC, as they are like the fly on the wall.

I think it works pretty well. I got it right away.

cipher said...

okies, agreed! That is a "FLY"!

Anonymous said...

yeah Junglevarn ,., u re right its the BUG ... to record all crap close and clear

Anonymous said...

I agree that's a fly on the wall like the famous phrase, or it could just be saying that flies are attracted to SHIT.

superbear said...

ha ha! this is some good shit! (no pun intended of course...) fly...shit....it all makes perfect sense to me :)
cheers!

ravy said...

wat i understood from this ad is that all 3 visual shows whispering of a talk that no one can hear ,but symbolising (the channel)as a fly they have reached very near to the person to hear the talk . nice really nice idea i liked it
ravy

Gotinha said...

the mosquito is the SIC news channel ... the're always present in the big moments..

Anonymous said...

Há uma frase popular que diz algo parecido a isto "Quem me dera ser mosca...", para poder escutar, obviamente!

Matterpasanga said...

hey...the fly is the news channel...

Anonymous said...

In Portuguese there is a famous sentence that says something like "I wich I was a fly" and means I would like to ear that conversation. sorry my english

Anonymous said...

I think it's obvious that by wickedly adding flies to these public figures' faces, the artist is making it clear that they are "full of shit"... well done!
Almost subtle but still, very much "in their face"... LOL