Saturday, May 13, 2006

Advertising makes the world go around!


I honestly believe that a few debates are eternal and will go on... The fact that parallel thinking exists is something eveybody in the industry needs to accept. Look at these 2 ideas, one from the U.K. and one from Mumbai, India. Now they are similar cos both of them use a rubber stamp but I guess it ends there...

A few months ago, we used cracked walls in the city to promote Karate Classes at a Fitness Club. There were visitors screaming their heads off saying it was done before...the point being cracked walls as a medium have been used for headache tablets, earthquake relief, and lots of other products. That clearly does not mean they cant be used again as long as the message is new and so is the product category!

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