communication from across the planet!
testing testingThese ads were made by Lyle Shemer - http://www.lyleshemer.com/
As the creator of this campaign, I can assure you all that I had never seen the California Fitness ads...Perhaps they were derivative of mine! But, in any case, the New York Festival jury thought the Body Sculpting work original enough to award it a hunk of metal that sits proudly atop a pile of hate mail in my office!
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