I can't seem to find too many differences between this campaign for Body Sculpting and the one for California Fitness featured below...anybody disagree? 
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- CHENNAI, TAMILNADU, India
- sandeep makam is currently 32, lives in chennai, india and is the managing partner at be positive 24, a full service communications agency.
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testing testing
These ads were made by Lyle Shemer - http://www.lyleshemer.com/
As the creator of this campaign, I can assure you all that I had never seen the California Fitness ads...Perhaps they were derivative of mine! But, in any case, the New York Festival jury thought the Body Sculpting work original enough to award it a hunk of metal that sits proudly atop a pile of hate mail in my office!
As the creator of this campaign, I can assure you all that I had never seen the California Fitness ads...Perhaps they were derivative of mine! But, in any case, the New York Festival jury thought the Body Sculpting work original enough to award it a hunk of metal that sits proudly atop a pile of hate mail in my office!
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