Looks like floor graphics in loos across the planet could be the next big thing in advertising! Here's a guerilla effort by McCann Erickson, Spain for Jonex (a brand of condoms from Johnson & Johnson). The headline reads “you do not know when it can be necessary”. This is really interesting!Wednesday, June 14, 2006
Jontex from Brazil
Looks like floor graphics in loos across the planet could be the next big thing in advertising! Here's a guerilla effort by McCann Erickson, Spain for Jonex (a brand of condoms from Johnson & Johnson). The headline reads “you do not know when it can be necessary”. This is really interesting!
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2 comments:
ok, but i think is better the same concept used by bai cc (delhi) for the kill bill promotion... you can see it at http://www.metamike.com/?p=118.
toilet thing now stinks. enough of them. the creative all over the world need to get out of the loo and use some other medium.
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