Monday, June 12, 2006

Sleep on the beach!

I don't know who did this ad but I think it is for some kind of service that promotes life-gaurds on the beach. Can anybody explain what this ad actualy means??

5 comments:

noumoe said...

maybe that you should realize that you are partly already in the pathology, if you do not surf within the flagged area.

Anonymous said...

I think it's just a simple contrast ad - between morgue and beach - which is preferable? Promoting either a life saving course, or a program to draw more lifeguards...

A call to action would be nice, but the imagery is effective to me anyway.

Anonymous said...

Yep.... swim within the lifesaving flags and you are fine. If you swim outside the lifesaving flags you could end up in the morgue.

Anonymous said...

couldnt that be something like: too much sun exposure without sun block could lead you to a cold end?

Anonymous said...

No, number three is right. In Australia and NZ you are told to swim inside the flags to be safe. It's an ad for the life savers organisation.