Saturday, July 01, 2006

BEKA Beds & Matresses!



Never really understood this one. Can you explain why these mothers are demonstrating the maternal instincts of wild animals and what does it have to do with a beds & matresses? And is the word matresses actually spelt as Matrasses in some countries?

5 comments:

dwish said...

I can explain. Because those mothers are feeding their children etc. they don't have to wear clothes. So, 1.) being naked rules. And maybe it tries to tell people that we are not animals and want to sleep on a luxurious bed instead of... ground like animals. Or something.

Anonymous said...

the logo has three sleeping kittens and their products are for women. Women have changed in the last 75 years and so has Beka. From timid housewives to strong assertive sensualand active women. I think they try to show women aren't little kittens anymore or something

Andrew Garraway said...

im guessing that the logo (wild kittens) are the brand mascot. thats why they used the women and their babies. it has that sexual appeal of course of gorgeous women in nude grabbing attention

Anonymous said...

The photographer is Christophe Gilbert.
http://www.christophegilbert.com/

dr dentz said...

i just think they wanted to be different guys. don't look so deep.