Friday, July 28, 2006

Smiles Galore!

I like the attitude these ads by George Patterson, Y&R from Australia portray. While there are loads of ads that are motivated towards making a donation or supporting a cause by showing you shocking visuals or by a clever execution, the tone of these ads makes them very friendly and warm and most importantly relatable. Now who doesn't want to see a smile on a kid's face!

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