Thursday, August 03, 2006

GOT A FLAT IDEA?

Here's a flat screen television ad by BETC Euro RSCG for Packard Bell that I don't understand at all. What's the idea here??

17 comments:

Anonymous said...

it's a flat screen monitor ad. Top angle shot makes the flat screen appear like a thin line. Easy.

beej said...

screen's so thin you can't even see it ...

Silperse CATALANET said...

Hi CIPHER!!! I think that I understand it. The screen is so flat that this disapears when it's looked in lateral views. It's like a paper. Very, very, very flat.

Bye.


Silperse CATALANET
A fan from Barcelona. ;)http://www.catalanet.tk

waz said...

c'mon, pretty easy, the screen is so flat that you can't see it from above...
not a huge idea tho hehe

mamatha said...

my guess is that since the technology is converging....a TV which is like a computer screen

gideonenrobin said...

He's looking at a VERY flat screen.

CoS said...

Probably it's so flat that you can't see it from above.

Stefano said...

The idea may be that the flat screen is so flat and slim that, seen from above, it is invisible.

Matthias Damm said...

The idea seems to be that the screen is so flat that it becomes invisible from above (it's not an ad for a TV but for a computer screen, right?).

Anonymous said...

The screen is very thin so that it is difficult to see it from this angle.

Nick said...

It's so flat that you can't see it from above. So I think it's a nice idea.

Anonymous said...

The flat screen is so flat that you cannot see it from the top.

Anonymous said...

The flat screen is so flat that you cannot see it from the top. Very creative and subtle. Like you had mentioned in the queen's bathroom ad, this is for very intelligent people.

Ripple said...

Well, the idea here is that, the monitor is so thin that, you cannot see it when you are looking at it from the top.
Similar to one of the slim digital camera ads that you posted sometime back, where the cam was hidden behind the finger.
This one goes one step ahead.

-Ripple

Kidkie said...

Yawn. This over exagerration of product benefits has become to much lately. I'm so tired of this kind of ideas. Flast screens has become the new "Landrover".

Anonymous said...

False Advertising

cipher said...

woah, that was a lot of response. thanks everybody...cheers!