Wednesday, August 30, 2006

Pedigree Underdog


Thanks to Sakib Afridi from TBWA\RAAD in Dubai for sending in this ad for Pedigree Dog Food. As most of us know, it was just announced that the planet Pluto has lost it's status as a planet. TBWA quickly took the opportunity to do an ad for Pedigree dog food. Also, the global tagline for Pedigree is: "We're for dogs". TBWA added a little twist there as well and made it "we're for underdogs too".

Credits: Art Director: Sakib Afridi >> Creative Director >> Copywriter: Shehzad Yunus.

6 comments:

Thinks Heyz said...

i was waiting for a pluto ad. nice.

Thinks Heyz said...

I'm pretty sure that atleast 2% of pet dog population have the name Pluto. And i was just reading Alastair Comton's Craft of Copywriting where he says ads must be topical when they can be.

Houtlust said...

Solidarity!
Pedigree is part of the Mars incorporated imperium

Ronn Roxx said...

I love ads and I love your blog. Its on my must visit daily list! Thanks for all the effort!

Ronn Roxx said...

I love ads and I love your blog. I've added it to my must visit daily list. Thanks for all the effort!

Manjusha said...

Good Pluto ad...I had a feeling some one would pull this.