Thursday, August 03, 2006

The Polio Ladder!

A guerilla attempt by Mudra DDB Communications to help prevent polio...can anybody figure out what really is the relevance of using a ladder here? Is it just to show the difficulty, me confused!

5 comments:

Anonymous said...

Really good idea!

Anonymous said...

One leg must have been amputated and therefore one part of the ladder step is higher up. Stupid idea.

José Mira said...

http://en.wikipedia.org/wiki/Polio

"An affected limb becomes floppy and poorly controlled..."

adxy said...

No the idea is to remark that when polio affects a person usually one leg becomes shorter than the other one.

Nice blog BTW!

cipher said...

fair enough...thanks everybody!