Monday, August 21, 2006

The Vegetarian Genius!




I think this campaign for La Opala Tableware is simply fantastic. For those of you who might look at the idea and say well, it's nice but what's so great about it...look deeper. The real magic lies in that small little line that reads 'Vegetarians love their meal more on La Opala. 100% bone ash free.' Now, in India that's a big statement to make.

In a country where a huge chunk of the population is essentially vegetarian and swear by it, a promise like that can mean amazing returns...we all know what happened to the fortunes of a toothpaste brand named 'Anchor White' when they called themselves 100% vegetarian...they clearly beat the living daylights out of every big player in essentially vegetarian states like Gujarat. It's a kind of promise that genuinely works in your favor as a manufacturer. Lovely stuff this...truly can be termed 'Advertising that Works'!

5 comments:

Thinks Heyz said...

But I just love the art. As a whole it's a killer ad

Thinks Heyz said...

btw, who did the ad

mzchief said...

The art is fabulous. However, it is the fact that the manufacturer is meeting the needs and demands of a huge segment of their clientele and not alienating any segment of their clientele that will make this product a true success.

Phish said...

i think this is a purty scam. but purty yes.

Veda said...

In answer to thinks heyz' question, this campaign was done by O&M, Mumbai. The creatives in question being Sumanto Chattopadhyay and Neil Martin.