Thursday, September 14, 2006

The Supernatural Collection!




A press and outdoor campaign for a brand of men's clothing called Areeba (Meaning 'cheers' in Mexican) that's currently on in Chennai, India.

9 comments:

mayra said...

jejeje

Cheers in Mexican (spanish) is ARRIBA not Areeba.

heyz said...

I donno man, this niether makes me think Areeba is cool nor does it make me really wanna buy the shirts. What am I gonna do with Supernatural Dressing when it doesnt even look Super.

Instinctive Traveller said...

but what's supernatural dressing?

Anonymous said...

look at the ad...you'll find out what supernatural is!

heyz said...

yeah the guy doesn't show in the mirror. but so what?

Phish said...

nice idea. execution is very very poor. indian art directors have a looooooooooooooooooooooooooooooooooooooooooooooooooooooong way to go. this one could have done much more stylishly. sorry, no go.

mzchief said...

The message this advert sends is that if you wear this line of clothing you become invisible, hence the lack of reflection in the mirror. There is NOTHING "supernatural" about NOT being noticed/seen or leaving an impression.

One more thing, legend has it that vampires do not have reflections in mirrors. *;)

VERY Bad Ad!

Anonymous said...

brilliance! super! Phenomenal! wow! masterpiece! cutting edge! kick ass! scintillating! trendsetting! visionary! breathtaking! ground breaking! fantastic! revolutionary! award winning! excellent! magnificent! Mind blowing!... sheesh... give me a break!

Anonymous said...

"I'm gonna haBe to agrI, areeba iZ by no mIns" ARRIBA