Wednesday, November 22, 2006

Atlas ATB by Leo Burnett!

Why do I get a sense of deja vu when I see this campaign for Atlas ATB by Leo Burnett, New Delhi (All Terrain Bicycles). May be it has to be the technique that's been done before. Or may be this campaign is just similar to something else.

By the way, I'm guessing that this is the kind of campaign tthatt might mean different ideas to different people. The idea for me is since these are All Terrain, the mud, rocks and sand are visual depictions. What's your take on it, interpret it any other way?


Daniel Del Toro said...

It's similar to the mortocylce ads. One of them was with Che I believe, and the bike parts made up the face.

dave said...

There's a high level of craft in those ads, but for some reason these days it doesn't cut through.

Anonymous said...

Hey Daniel,

You must be referring to the Harley Davidson Campaign where the faces were created using bike parts. I do not remember a che face there though. you can see it here

Anonymous said...

They remind me of Ralph Steadman's illustrations. Think the cover of Fear and Loathing in Las Vegas.