Concordia Piglets!

Absolutely shocking, scary, disturbing at times and very very effective. I think this effort for Concordia Children's Services in Phillipines is simply stunning! Great work by Y&R!

Agency: Y&R Philippines, Makati >> Executive Creative Director: Leigh Reyes >> Art Directors: Trisha Uy / Shenguan Tan >> Copywriters: Patrick Low / Leigh Reyes >> Photographer: Raul Montifar >> Production Managers: Ariel Bautista / Jimmy Rozul >> via