Tuesday, December 19, 2006

Drive Safe!

Thanks to John Mani from the Classic Partnership in Dubai for sending in this interesting new ad on road safety. The ad on Road Safety was cleverly disguised as a ‘Used Cars’ sale ad. The only limiting parameter would probably be the fact that the ad would be read by people looking to buy a used car!

Project: Safe Driving >> Client: The Evening Post >> Brief: To highlight the need for driving safely >> Chief Creative Officer: John Mani, Vitthal Deshmukh >> Copywriter: Leela Alvares >> Art Director: Manas Nanda >> Exposure: UAE

1 comment:

Anonymous said...

Hi! Visit http://driving-india.blogspot.com for more on changing the culture on Indian roads.