OBJECTIVE: Ticket sales for main Paris museums over the Internet.
CAMPAIGN: It is comprised of 4 originals. Each one expresses the idea that, thanks to the facilities offered by Maison de la France to buy museum tickets over the Web, Spain and France are brought closer to each other.
EXECUTION:To illustrate the concept of proximity between France and Spain, each original combines two works of art, one by a Spanish master and the other by a French master, into just one painting.
Creative Director(s): Gustavo Montoro/ Jose Sánchez - Colomer >> Copywriter(s): Carolina Cardona >> Art Director(s): Jaime Sánchez >> Other(s): Artefacto Visual