FAADA (A foundation for the adoption, the sponsorship and defense of the animales) has the objective of ¨conscientizar¨ people on the consequences to buy an animal very impulsively, without thinking about the responsibilities that entail. For that reason, a run over Playstation, Mr. Potato and a Circuit, represents three animals that were abandoned as used toys.
Body Copy: Each time more people get tired of your animals and they condemn them the death abandoning in roads. A dog is not a toy.
F.A.A.D.A - FOUNDATION FOR THE ADOPTION, SPONSOR AND DEFENSE OF THE ANIMALS.
Advertising Agency: Contrapunto >> Agency Location: Barcelona >> Client: F.A.A.D.A >> Client Website: www.faada.org >> Art Director: Deny Zatariano >> Copywriter: Emma Piquer >> Creative Directors: Tomás Oliva / Manuel Padilla >> Photographer: Carlos Spottorno