Tuesday, February 06, 2007

Pepsi Light!

Initially I thought this was a fresh campaign and I felt it was just an old idea being recycled, but it happens to be an old campaign from 2000 that won a Cannes Lion. If anybody has the credits, do leave a comment. cheers!


Anonymous said...

Well then I think you should do your homework, because this campaign was made in 2000 and won a Gold Lion.

cipher said...

Oh God of Advertising, thank you for your guidance. Shall do my homework from now on :)

Nocopywriter said...

AlmapBBDO, Brazil
Creative Director: Marcello Serpa
Art Director: Cesar Finamori