Friday, February 02, 2007

Radio Contact!




I really could not make much of this campaign for Radio Contact here. Can any of you help with what it really means?? What is Radio Contact?

Advertising Agency: Leo Burnett >> Agency Location: Belgium >> Account Team: Rodolphe Coonen, Lise Gausset >> Creative Directors: Jean-Paul Lefebvre, Michel De Lauw >> Copywriter: Gregory Ginterdaele >> Art Director: Marie-Laure Cliquennois >> Photographer: Marc Paeps >> Retouching: Bee Factory

6 comments:

Mich said...

Radio Contact is a belgian radio station. I don't get the point of these ads...

Anonymous said...

Heya, all the ads show some impending 'doom', or 'disaster'. The tagline reads "Whatever happens, feel good". I'm sure you can take it frm here buddy ;)

Anonymous said...

not a very original campaign, nice artwork though.

Anonymous said...

Thanks for explaining the impending doom part, I am sure we can all get that, but what does that have to do with a radio station?

Why should we feel good? What does that radio station play that would make us feel good? Just because the tagline says so?

Makes absolutely no sense buddy ;)

Anonymous said...

'makes absolutely no sense' is the best way to put it.

that should ve been the pay-off.

Anonymous said...

It is something very strange with this Radio Contact. One radio station with the same name and even the same logo (the dolphin) was on air in Romania (I am from Romania) until now 2 years or tree, I guess. He was rebranded in Kiss FM, his owners now are SBS Broadcasting, the international media holding. But it is very strange the fact that the name and the logo are identicals. Hmmmm...