Brand/Client: Evening Post >> Advert title: The Economist >> Advertising Agency: Y&R >> Agency Location: Abu Dhabi - UAE >> Agency Website: www.yr.com >> Executive Creative Director: Trevor Purvis >> Creative Team: Terrance Baraketh – Sherif Mokbel >> Awards: Print - Silver: Dubai Lynx 2007, Print - Finalist: New York Festival – International Advertising Awards 2007 >> Published/Released (Month, Year): October 17th 2006
Short Rationale: While the “The Economist” campaign highlights its influential readers as successful and knowledgeable because they read the publication, our ad appeals to the same target to suggest that while the magazine provides enlightenment to some, it serves as much more basic object for others.
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