Saturday, September 01, 2007

Toyota Tacoma!

Oh, What an Unbreakable Feeling! "When we sat down to concept this year’s Tacoma print campaign, we knew we had to do something out of the ordinary — something that would allow us to reinvent what our long-running 'Unbreakable' campaign meant," say Saatchi/L.A. creatives Dino Spadavecchia and Napper Tandy.

Murals painted on the sides of buildings in high-traffic areas, designed by street smart artist Dave Kinsey, were the nifty solution - especially since they incorporate actual sheet metal. This UFO scene is on Wilshire Blvd. in L.A.'s Miracle Mile; the woolly stompers are on Crenshaw Blvd. in Torrance. Each mural took about two weeks to paint, attracting plenty of attention from passers-by, and you can bet there are Mammoth and Alien Invasion making-of videos on You Tube.

Client: Toyota >> Advertising Agency: Saatchi & Saatchi, L.A. >> Executive Creative Director: Harvey Marco >> Creative Director: Steve Chavez >> ACD/Art Director: Dino Spadavecchia >> Copywriter: Napper Tandy >> Art Director: Conan Wang >> Illustrator: Dave Kinsey >> Photographer: Kevin Necessary


super swamper champ said...

Nice concept. There's a message of good quality and durability for this truck. I'm sure it can also handle various road conditions, if ever taken off road. Just change tires into super swamper , and it's ready to run and conquer

carsberg said...

Cool. Even aliens or elephants attack, the Tacoma would stand strong. But the truck seems a little high.. and if one of the passengers is chased.. he'll have a hard time getting in. Hahaha! Maybe it's good if it would have truck nerf bars