Oh, What an Unbreakable Feeling! "When we sat down to concept this year’s Tacoma print campaign, we knew we had to do something out of the ordinary — something that would allow us to reinvent what our long-running 'Unbreakable' campaign meant," say Saatchi/L.A. creatives Dino Spadavecchia and Napper Tandy.
Murals painted on the sides of buildings in high-traffic areas, designed by street smart artist Dave Kinsey, were the nifty solution - especially since they incorporate actual sheet metal. This UFO scene is on Wilshire Blvd. in L.A.'s Miracle Mile; the woolly stompers are on Crenshaw Blvd. in Torrance. Each mural took about two weeks to paint, attracting plenty of attention from passers-by, and you can bet there are Mammoth and Alien Invasion making-of videos on You Tube.
Client: Toyota >> Advertising Agency: Saatchi & Saatchi, L.A. >> Executive Creative Director: Harvey Marco >> Creative Director: Steve Chavez >> ACD/Art Director: Dino Spadavecchia >> Copywriter: Napper Tandy >> Art Director: Conan Wang >> Illustrator: Dave Kinsey >> Photographer: Kevin Necessary
Murals painted on the sides of buildings in high-traffic areas, designed by street smart artist Dave Kinsey, were the nifty solution - especially since they incorporate actual sheet metal. This UFO scene is on Wilshire Blvd. in L.A.'s Miracle Mile; the woolly stompers are on Crenshaw Blvd. in Torrance. Each mural took about two weeks to paint, attracting plenty of attention from passers-by, and you can bet there are Mammoth and Alien Invasion making-of videos on You Tube.
Client: Toyota >> Advertising Agency: Saatchi & Saatchi, L.A. >> Executive Creative Director: Harvey Marco >> Creative Director: Steve Chavez >> ACD/Art Director: Dino Spadavecchia >> Copywriter: Napper Tandy >> Art Director: Conan Wang >> Illustrator: Dave Kinsey >> Photographer: Kevin Necessary
2 comments:
Nice concept. There's a message of good quality and durability for this truck. I'm sure it can also handle various road conditions, if ever taken off road. Just change tires into super swamper , and it's ready to run and conquer
Cool. Even aliens or elephants attack, the Tacoma would stand strong. But the truck seems a little high.. and if one of the passengers is chased.. he'll have a hard time getting in. Hahaha! Maybe it's good if it would have truck nerf bars
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