Wednesday, August 02, 2006

W Spring Summer Collection



These 3 ads done by Rediffusion DY&R were a part of the spring summer campaign for a womens clothing brand called W. The ads also won at the New York Ad Fest a few years ago.

Sharp Knives!

Thanks to Sakib from TBWA\RAAD for sending in this ad that was done for for Global Knives in Dubai. I think the visual kinda says it all but I think I've seen something similar for Olympus but I'm not entirely sure about it! The headline reads: 'Really sharp'. A nice idea that delivers the message instantly.

Sporza Passion



Client: Sporza >> Headline: Share the Passion >> Agency: Duval Guillaume Antwerp >> Account: Alex Stergialis >> Creative Directors: Geoffrey Hantson, Dirk Domen >> Copy: Manuel Ostyn, Pieter Staes >> Art Directors: Pieter Staes, Manuel Ostyn >> Illustration: Ward Nijs. via

No.1 & No.2

Ha Ha Ha! I'm sure this will bring an instant smile to almost everybody who reads it. It's the kind of headline that's easily likeable I guess, isn't it? Agency: Jupiter Drawing Room, South Africa

Bags, Bags & More Bags!

Oh Oh! The bags in the ad world look like they would go on and on... Here's another set of them! As the through-the-line agency for clothing retailer Foschini, The Jupiter Drawing Room was asked to develop a campaign to highlight a new range of women's handbags. The solution was to create transparent shopping bags that featured the shapes of the new range of handbags.

Zoom by Leica Ultravid



A refreshing style of execution in this campaign for Leica Ultravid. I like the interesting use of the folds in the middle of the layout to show the zoom factor of the binocular. It definetely adds to the interest valuse of these ads and also demonstrates the benefit so beautifully. Lovely work!

No Smoke & Drink!

A really clever execution to promote the launch of the first non-smoking pub in the U.A.E. My only worry remains that if this was promoting a non smoking pub then why the cigarette!??

Rich Horses!

Agency: Leo Burnett, Canada >> Creative Directors: Judy John, Arthur Shah, Israel Diaz >> Art Director: Gail Pak >> Copywriter: Morgan Kurchak

Bamba Footwear



I like the technique used in this campaign for Bamba Shoes. I've seen a similar execution where fingerprints where used to create faces. I think Bamba is from South America but I couldn't be sure...If you know the agency or the country where these were made, do leave a comment!

Tuesday, August 01, 2006

Marmite Squeezy Spread






A campaign from DDB London for Marmite Squeezy Spread. It won a Cannes Silver recently. I don't entirely understand the idea here. Can you explain why any manufacturer would assume that his consumer might hate his product!

Peugeot Cannes Bronze Winner



Agency: BETC Euro RSCG >> Client: Peugeot >> Country: France >>

The Queens Bathroom!


I didn't quite understand these ads for Pears the minute I saw them but once I read the line below...I figured out what they meant. I somehow think these ads are not meant for the average consumer...you'd have to be a lil extra intelligent to get their meaning. Agency: The Jupiter Drawing Room, Cape Town, South Africa

Double D Ad-ventures!

Well, It's one of those extremely simple ideas that catches your attention brilliantly...just like all DD's do!

Vex as Sex!



Some of you might see this campaign and say "some copywriter tried to use vex instead of sex and thinks it's advertising" and some others might say "hey that's a clever use of the product name in a way that makes it memorable!". I personally don't think this is bad advertising...it might not be great but there's an effort of sorts. It could have been better! Unfortunately, I don't know the agency.

Telephones that Kill!!



Agency: GJP Advertising. Client: COVAD/Voip

Bates, Vietnam for Heineken

Veronica TV!

A carefree attitude in the middle of some of the most serious jobs on the planet. I like this ad for Veronica...a television channel! If you know the agency, leave a comment.

Hookers on the Beach!


Is this ad campaign for Sundek Beachwear specifically created to satisfy Masochists across the planet? It beats me! Who would even want to try something like this with visualry so painful? The agency here is Agency: JWT, Paris >> Art Director: Giovanni Settesoldi >> Copywriter: Luissandro Del Gobbo >> Photographer: Riccardo Bagnoli. via

DHL by the Tonga Workroom, China


Le Chef Chez Vous??



I love the kind of approach these ads have to sell a brand of chocolates named 'Le Chef Chez Vous'. My French isn't all that great so I won't attempt a translation there! Help, Anyone?

In-store In China


WOW! Is that even real? Well, yes it is! These are pictures of the interiors of a toy & book store in China. Just the images seem to be so inviting, I can imagine the place. Oh! With a place like this, what joy it would be to be a kid all over again...

31 years of Playboy

Agency: Neogama, Brazil >> Client: Playboy >> VIA

The Joy of Books!



A campaign for a book publishing company named 'License To Learn' by Sharpe Blackmore Euro RSCG. I don't really know if this is an old campaign but it definetely is an idea we've seen several times before.

Sargam in the Mouth!

Client: Sargam Mouth Fresheners >> Agency: Ogilvy & Mather, Mumbai.