Monday, August 21, 2006

The Vegetarian Genius!




I think this campaign for La Opala Tableware is simply fantastic. For those of you who might look at the idea and say well, it's nice but what's so great about it...look deeper. The real magic lies in that small little line that reads 'Vegetarians love their meal more on La Opala. 100% bone ash free.' Now, in India that's a big statement to make.

In a country where a huge chunk of the population is essentially vegetarian and swear by it, a promise like that can mean amazing returns...we all know what happened to the fortunes of a toothpaste brand named 'Anchor White' when they called themselves 100% vegetarian...they clearly beat the living daylights out of every big player in essentially vegetarian states like Gujarat. It's a kind of promise that genuinely works in your favor as a manufacturer. Lovely stuff this...truly can be termed 'Advertising that Works'!

More Young Guns 2006





Entry for YoungGuns 2006 has kicked off with another controversial Call For Entry Campaign - “Worth the Pain”. Conceived by Saatchi & Saatchi Auckland with the insight that if there's one thing young creatives know about producing great work, it's that they often have to go through hell to get there.
Long hours, low pay, poor diet and high stress all combine, threatening to waste them away to mere wrecks. That's where this year's Young Guns call for entries comes in. It comes in the form of a healthy reassurance to the world's under thirty creative community that all this self-inflicted mental and physical trauma they're putting themselves through to enter Young Guns is really “worth the pain.”
The end result being a truly integrated campaign that is already working its way into creative directors' offices and their departments across the globe. To kick things off they created the Dr. Junge Pistole Wellness Clinic (loosely translating into 'Young Guns' in German) in Cannes where nurses administered saline drips and vodka retoxes to weary and damaged young creatives.
A series of creams and ointments to ease the patients' symptoms were also placed in dispensers in bathrooms across the city. A variety of self-treatment posters were created highlighting the potentially lethal threat of ulcers, psoriasis and hemorrhoids (all inevitably brought on by the day to day stresses of the agency environment). These were then sent out to departments around the world. The agency also created a series of print ads that enabled young creatives to test their blood, phlegm, urine and stools.
There is also an online medical facility that reviews creatives' health and diagnoses them. On the site, a virtual nurse appears, prescribing creatives with a downloadable self-treatment film (directed by Saatchi NZ's Matty Burton and Dave Bowman). If your stomach's up to it, have your physical and mental state assessed too at www.worththepain.com
Toby Talbot, CD of Saatchi & Saatchi Auckland had this to say:“Creative Award shows have become increasingly competitive, and although Young Guns is unique with its focus on young and emerging talent, our job in creating their call for entries campaign was to position Young Guns as the edgiest creative awards show in the world.
Why? Simply, the freshest, most innovative thinking comes from young creatives around the world, and this is clearly reflected by the young team who created the 'Worth the Pain' campaign”.
Young Guns is known globally for their controversial call for entry campaigns, having had award-winning campaigns in previous years created and developed by Crispin Porter + Bogusky Miami, Leo Burnett, Chicago and Mother, London. Saatchi & Saatchi Auckland has clearly continued this tradition. via

Saturday, August 19, 2006

Ewwwwwww!

Well, these days even your shit can tell you your state of mind! This is a page from the Young Guns Entry Kit. So you like this shit, huh?

The Crime Stoppers!



Copy: “Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone their actions resulted in close to 800 arrests. While their identities shall remain unknown, the effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.”

Client: Crime Stoppers West Australia >> Agency: Marketforce, Australia >> via

Amnesty Vision Chart

Copy reads: See more clearly >> Agency: DDB Hungary

Blood Buster Movies!


Friday, August 18, 2006

Dog Eats Your Fingers!!

Every day I see more and more ads that seem 2 spread out so much gore. Burnt bodies, tortured limbs, broken bones, severed arms and rotting skeletons...I really don't know if consumers across the world really enjoy sights like this. I'm sure stuff like this would hardly sell in a country like India but does it really work effectivel in other parts of the worls or is it just another attempt at making juries at ad fests go 'Aaaaah! What a great idea'
Here's one more with a dog that's eaten off its owners fingers, if you enjoy this then maybe it works!
Agency: Grey Worldwide, South Africa >> Creative Director: Mike Barnwell >> Art Director: Chest Rockwell & Little Bastard >> Copywriter: Drunk Dave
PS: The Art Director & Copywriter have rather appropriate names too!

Watch the Animals Do It!


Is it the mating season across the animal kingdom? Last week it was this and now we have another campaign by Grey Worldwide, South Africa for the Johannesburg Zoo where you can blisfully invade into the private space of your friendly chimpanzee or deer! Voyeurism in a whole new paradigm friends, you interested??

Thursday, August 17, 2006

the one second ads!









A cool new campaign by Duval Guillaume in Antwerp. I think the pop-art style combined wih the one second platform is a great combination for a campaign that can take multiple variations as you can see. via
Copy: “One second can determine your life. That’s why One Second launches the fastest mouth freshener ever. Within a second, the gel melts and disolves and it leaves your mouth with a long lasting freshness. You can find One Second at the store in the candy department, next to the mints and the chewing gums. - More information: www.onesecond.be - For fresh breath, think One Second.”
Client: One Second >> Agency: Duval Guillaume Antwerp >> Account Team: Katia Strauwen, Francesco Caccamese >> Creative Directors: Dirk Domen, Geoffrey Hantson >> Copywriter: Geoffrey Hantson >> Art Director: Dirk Domen >> Illustration: Seb De Roover >> Media: Dailies, magazines

Amnesty International - Soldier

Agency: Allard Johnson Comm. >> Creative Director: Luc Perreault >> Art Director: Karine Martel >> Copywriter: Karine Martel, Caroline Barrette

Violence Anywhere!

Mexico Unido is a voluntary public service organisation that helps people affected by crimes like kidnapping, mugging, theft, etc. To show citizens how vunerable they were to such attacks, they stuck life size stickers of criminals on walls in parking lots, malls, buildings, etc.

Jeevansathi :: Online Matrimony ::


Agency: FCB Ulka >> Art Director: Manish Karnatak >> Creative Director: Sanjay Sharma >> Illustrator: Manish Karnatak >> Copywriter: Manish Karnatak

Leggy Hands!

JobStreet - Print: Industry: JobStreet >> Agency: Ad-master Designs >> Art Director: Paul Leong >> Creative Director: Paul Leong >> Production Company: Tribeca >> Photographer: Trevor Lee

Sleep Kicking!



I like the concept of kicking sleep (i hate sleeping and eating anyways!) to have fun through the day but I kinda have my doubts whether it's such a cool idea for a brand of clothing. This would work well for maybe a Gatorade, a Red Bull or any energy or re-vitalising drink I guess.
Agency: JWT, Paris, France >> Copywriter: Luissandro Del Gobbo >> Art Director: Giovanni Settesoldi >> Photographer: Riccardo BagnoliRetoucher: Claudio Luparelli

Apsara Dark Pencils

Agency: Interface Communications, Chennai >> Art Director: Jayaram >> Copywriter: Chandrachoodan >> Visualiser: Pratheeb >> via

Wednesday, August 16, 2006

Awake & Asleep!


To promote ROX, an energy drink, people were given eye-masks to put while asleep while open eyes were printed on the outside giving an appearance that the person is wide-awake! These masks were distributed among fast long distance trains, buses and at airports across Berlin. via

XXXX!

Kurkure Firestarter - JWT, Chennai Cannes Winner

This Guerilla Stunt by JWT, Chennai won them a Cannes Lion recently. Kurkure is a fried snack and they had recently launched a new masala version...to promote the snack, JWT employed pyrotechnicians who caught fire as soon as they grabbed a bite of the snack and their clothes caught fire thereby demonstrating how spicy the snack really was. Great work by Joono Simon and his team. Joono had also won a Cannes Lion last year too!

Dunkin Donuts!

A book on Pilates!

Monday, August 14, 2006

Yeti gets a Shave!

It took me like 7 seconds to understand this but once I did, I thought it was brilliant. A really cool ad from Lowe Bull in South Africa. via

Spring by Vespa!






Agency: Dentsu, Toronto, Canada >> Creative Catalyst: Glen Hunt >> Copywriter: Glen Hunt >> Art Director: Deborah Prenger >> Artist: Boris Matas >> via

Berlitz Language School

An ad for Berlitz by Scholz & Friends. Berlitz is a Language Training School in Berlin . What's the idea here? Is the ad depicting a historic visual or event of some kind? Is that 1esus carrying the cross?? If you know the idea, leave a comment. via