Monday, November 21, 2005
Bizzare Advertising by BBDO!
Product: Bookstore / Retail Services
Client: ACME BOOKS
Headline: words take you closer.
Agency: BBDO Singapore
Just came across this bizzare campaign for a bookstore done by BBDO Singapore. The visuals in the ads seem to give me a perspective of looking at the story of each book from the readers point of view in an interesting and strange kind of way. The headline that reads "words take you closer" and the visuals of the readers perspective from the eyes, mouth and nose are a kind of psychotic combination of expression. Maybe I am entirely wrong in interpreting the idea itself. Do any of you seem to understand this campaign any differently?
Posted by cipher at 11/21/2005 01:03:00 PM