Tuesday, November 22, 2005

DDB Paris & the Nike Saga.










Product: Footwear
Client: Nike
Headline: Various
Agency: DDB Paris
Country: Paris

I just found a whole bunch of Nike creatives done by DDB Paris. Each of these campaigns is a classic example of breaking the rules and defying everything that has come to be accepted as a norm. I know that this campaign did win a Cannes Lion last year and I think the art direction in each of these ads is simply superb. A factor of expression that does go a long way in making Nike a philosophy and not just a brand like several others.

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