Thursday, November 24, 2005
Direct News by 11 News!
Product: Media Services / News Channel
Client: 11 News
This campaign won a gold lion at the 200d Cannes Advertising Festival. It made me laugh when I saw it first. But after a little thought, I think I don't like the idea of using the same idea to make it a campaign. It is the easiest and most natural extension you can find to any idea. What would have made it better is 3 great ideas independently and not one idea extended to look like 3 great ones!
Posted by cipher at 11/24/2005 11:50:00 AM