In this last part of the Outdoor Advertising Convention, these 2 creatives picked up the Silver and Merit Awards for the Campaign of the year. Both these creatives were done by Ogilvy Activation, an agency that won 8 awards at the convention!
The first idea was to promote the coloured version of the Hindi Film Classic, Mughal-e-Azam. I somehow don't think that this idea was so great as to deserve a campaign if the year tag to it!
The second one however is much better! Sathyam Cinema in Chennai was screening "the exorcist" and Ogilvy Activation did a promo for Hutch where Bibles were given out to viewers to read during the movie. It brought a big smile to my face when I first saw this idea! Very cool, indeed.