Saturday, December 10, 2005

Outdoor Advertising Convention 2005 - Part Eight

These two innovations picked up Silver & Merit Awards in the Innovation of the year category! The first one for Nestle Slim the second for CPAA (Cancer Patients Aid Association) were both done by Ogilvy Activation. The Gold Award for Innovation of the year went to a creative by RMG David for the Night Safari organised by the Singapore Tourism Group. The creative consisted of glow stickers that were stuck in the backs of cinema seats to give the viewer a first hand experience of the Crocodile Bank in Singapore.

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