Wednesday, December 07, 2005

Shut Up by FCB, Portugal

Category: Public Services
Agency: FCB Portugal
Headline: Silence Hurts.
Client: APAV Victim Support
Country: Portugal

This 4 ad campaign might be a little subtle because I did not get it till I took a closer look at the ads for a second time. I felt they deliver the message pretty well and intrestingly. I feel that the injuries on the faces of the victims should have been a little more pronounced (look at the last ad to see the difference) because the clear faces now leave it upto the viewer to look at the hands which all of us might not! But even otherwise, these are quite intresting in the kind of treatment delivered to each of them.


யாத்திரீகன் said...

whatz this APAV victims ?!


cipher said...

Hi Senthil,

APAV is a portugese organisation that supports victims affected by domestic violence.

Anonymous said...

This campaing is not from FCB portugal, it´s from JWT.

cipher said...


Hi! I'm sorry for the wrong info. I stand corrected. Cheers!


Anonymous said...

awesome work, awesome look