Tuesday, December 27, 2005

Simply Hutch!

If there is one brand that is revered by almost every other advertising person in India, it has to be Hutch. Almost every single piece of communication evokes a sense of want, and every single campaign of theirs has been a "I wish I had done that" response from ad-folk all over. This campaign does the same bit once again! Ogilvy is simply brilliant with stuff like this time and again. Kudos!!


Metlin said...

Of course, the ads completely ignore the fact that some of us who like good English and grammar would be put off by an organization/company encouraging this. :)

Anonymous said...

Or maybe the ads are supposed to imply that Hutch charges for SMSes per letter? or maybe T9 doesn't work on Hutch? Or maybe Hutch wants the loser SMSer set who thnk drpng vwls s c00l?

Metlin said...

I think Hutch (and the ad companies making these kinds of ads) are way too lame to appreciate and spread the culture of appropriate language usage. It is one thing for 12 year old girls listening to Britney Spears to use bad English, and another for grown up people beyond high school to use, let alone encourage, such usage. No wonder most Indians (even those at work environments) come across as unprofessional and immature twits who do not possess the basic etiquette of using good language when it's appropriate.

*shakes head sadly*

Thinks Heyz said...

Dude u got 180 character limit. U have the whole day's story to tell your someone. U have faith in the other person's intelligence. So u cut the vowels. Thats called optimization. Nothign wrong with it. Amazing ads. Their simplicity is somethign i cud kill for.

amitsinha said...

Hutch TVC on slashing of STD/ISD rates: A simple and beautiful advertisement

I am sure that all those who like watching TV commercial must have remembered the Pug which follows the kid with the sweet song “in this beautiful world” being played in the background. This TVC for Hutch created a big impact in marketing of Hutch mobile cards. Sadly, the advertising genius V. Mahesh who was crucial in making of this Ad is no more in this world.
The Hutch though have kept its legacy of good , simple and to the point advertising with its latest TVC on slashing of STD/ISD rates. The ad shows relatives and friends staying in different parts of the world such as “Canada walle Chacha jee,amrica walli mausi, benaras walle mausa jee and so on.. . It clearly satisfies the marketing objective that how the reductions in STD/ISD rates have reduced the distance and the users can connect with their dear ones more often at a much lesser rate. The last line says, “ab rishton ko millon mein napna chod do”(stop counting relationships into miles now). It’s a simple advertisement with no glamour and glitz but yet to the point and effective.
I rate it as one of the best Indian advertisements seen in recent time, and yes if one has seen the recent advertisement of Trump regarding the slashing of STD/ISD rates, can easily identify that it follows the same Hutch pattern but the way the message is conveyed in Hutch ad is simple and beautifully communicated .
The link for watching the Hutch ad is: http://www.hutch.in/bottom/tv_commercials.asp
Open the Hutch TVC titled “STD/ISD rates dropped”.