Thursday, December 01, 2005

Soundproof Windows By WERU

This Campaign picked up a Cannes Lion at the 2005 Cannes Ad Festival. This is actually a follow up to the start of the campaign in 2004. Shall try and find that one too so that you can judge which one is nicer!


1.618 said...

Since U are in Ad. industry, How do you attain such miniature effects so neatly? I work mostly on photoshop and I am not able to achieve anything like this!

cipher said...

To be really honest, I'm a copywriter. I can't claim to know the ins and outs of all art aspects! If you asked me how this campaign would have been shot, the explanation is that the dogs, bikes, trucks and bins are different shots. The background is a different photograph and the people are another and they are edited (cut out) and placed together on the computer. That's the little bit I know and have seen!! :)

Anonymous said...

love it, wish i had thought that