Agency: Saatchi & Saatchi
I don't understand this campaign entirely. Are they trying to suggest that the SPACIO is a car that has things neatly aranged so that there is a lot of space around the seats. Or is the campaign just trying to tell me that everything is organised in a SPACIO. If it is about suggesting just space, then why not have the seats in vast acres of open land or in the middle of a desert. (maybe they did not do that because it is a force fit that one would never find seats in a desert!). Does anybody have a better explanation of this campaign from Saatchi, Singapore??