Category: Non-Alcoholic Beverages
Agency: McCann Erickson
Headline: Thanda Matlab Coca-Cola
There are some ads that very strongly and effectively use local language, local habits and surrounding to convey the message in an interesting way, this is one of them. This 2003 campaign for Coca-Cola won a Cannes Lion in 2003. I know that this is an old campaign but I thought it would be good to share it with visitors from other countries. PS: Thanda Matlab Coca Cola literally translates to Cool Means Coca-Cola!