Monday, December 12, 2005

Wonder Why?



O.K., this is not a regular Wonderbra kind of campaign. Wonderbra has done a lot of brilliant work so far and I can't seem to fit this campaign into their existing style of creatives. It is one of those campaigns that is very off from their regular style of Advertising. May be it was a conscious decision to try something different from all that the agency has tried before.
This campaign won the "Grand Prix" in the print category at Eurobest 2005. Something I don't entirely agree to. This is good work but surely not something great or something unexpected, never tried before or even something stunning in terms of execution or interest value. I also think one could replace the wonderbra logo with ant other brand of clothing or accesory and still ensure this campaign was as effective. Anybody got another opinion on this campaign?

7 comments:

arunchakkravarthy said...

wats r they trying to say?

cipher said...

Hi Arun,

The idea here is wear a wonderbra and everybody will look at you.

Simply translated into a chennai ideology, it means "parvaigal ellam ungal mele" :)

Anonymous said...

mediocre work

iuack said...

Was it a Grand Prix in EuroBEST or EuroWORST

Anonymous said...

Never thought Eurobest has such a low standard!

imdan said...

BRILLIANT! A FRESH TAKE ON WONDERBRA WITHOUT SHOWING BOOBSIES. IT WORKS 'CUZ IT'S INSIGHTFUL.

shruti.. said...

liked it... there is no female figure used in this ad and still the expressions on men and women's faces says a lot...