O.K., this is not a regular Wonderbra kind of campaign. Wonderbra has done a lot of brilliant work so far and I can't seem to fit this campaign into their existing style of creatives. It is one of those campaigns that is very off from their regular style of Advertising. May be it was a conscious decision to try something different from all that the agency has tried before.
This campaign won the "Grand Prix" in the print category at Eurobest 2005. Something I don't entirely agree to. This is good work but surely not something great or something unexpected, never tried before or even something stunning in terms of execution or interest value. I also think one could replace the wonderbra logo with ant other brand of clothing or accesory and still ensure this campaign was as effective. Anybody got another opinion on this campaign?