Thursday, January 26, 2006

Bianco Footwear

This bizzare campaign for Bianco Footwear caught my eye in the extremely interesting manner in which it chose to highlight "fashion trends" for the season! Great art and a visual that grabs you not instantly but probably after a split second. I'm happy that Bianco has moved away from cutting of people clothes or making them wear bizzare clothes to show off the footwear. A campaign that was done last year and the year becfore that too and was getting rather over-repeated, This is probably a welcome break. Nice work!


yojimbo said...


Thinks Heyz said...

I don't know much about Bianco, the brand. Sure the ad has some idea, it makes you laugh, it makes you think, "how lateral!" But I dont know if it makes me wanna buy their shoes. I might laugh and move on.